ThermoFisher audience does incredible things to help keep communities safe and expose the truth. But their actions and achievements are rarely publicly recognized. How about we celebrate/immortalize these heroes by moving them from behind the scenes to up front and center.
How it works
Using iconography from the worlds of law and lab (test tubes, gloves, articles/reports, detective badges, photos/evidence, caution tape), we’ll build dynamic collage-esque graphical portraits of real officers, lab technicians, victims’ family members, advocates and the exonerated, showcasing how all of these tools (combined with Thermo Fisher tech) come together to reveal the truth – with our heroes being the driving force behind it.
Using iconography from the worlds of law and lab (test tubes, gloves, articles/reports, detective badges, photos/evidence, caution tape), we’ll build dynamic collage-esque graphical portraits of real officers, lab technicians, victims’ family members, advocates and the exonerated, showcasing how all of these tools (combined with Thermo Fisher tech) come together to reveal the truth – with our heroes being the driving force behind it.
A short blurb/editorial accompanies each profile, displaying the person’s name, title, and accolades. Messaging “easter eggs” can also be hidden within the collages.