ThermoFisher audience does incredible things to help keep communities safe and expose the truth. But their actions and achievements are rarely publicly recognized. How about we celebrate/immortalize these heroes by moving them from behind the scenes to up front and center.
Zoom Background for virtual participation : RED is used for Lab
Zoom Background for virtual participation : BLUE is used for Law
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How it works
We used iconography from both the legal and scientific worlds—test tubes, gloves, reports, detective badges, photos, evidence, and caution tape—to create dynamic, collage-style graphical portraits. These featured real officers, lab technicians, victims’ family members, advocates, and the exonerated, showcasing how all of these elements, combined with Thermo Fisher technology, came together to uncover the truth. At the heart of it all were the people—the true driving force behind every breakthrough.
Each portrait was accompanied by a short editorial blurb featuring the individual’s name, title, and accolades. Subtle messaging “Easter eggs” were embedded within the collages to enrich the narrative and reward deeper engagement.
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