The Idea 1: Dr. Seuss Food Truck
From Times Square to Wall Street and points in between,
We provide New Yorkers with fantastical cuisine.
An eating experience inspired by Seuss,
Featuring everything from roast beast to Beezle-nut juice.
Four wheels of deliciousness designed bold and bright,
We will hook people (and the media) after just one bite.
A Dr. Seuss food truck captures the imagination,
A promotional campaign with the potential to make headlines across the nation.
The Idea 2: Truffula Forest Pop-Up Book
The Truffula Forest will materialize as a life-size, pop-out storybook that will give people the opportunity to become a part of the Lorax story.
This iconic installation will capture the attention and imagination of all who pass through. Most importantly, it will create shareable moments and content that will serve to promote the greater exhibition.
The Idea 3: Dr. Seuss’ Peek-A-Boo World
A giant, colorful box will house nine scenes, each corresponding to a Dr. Seuss story and room within the greater Dr. Seuss exhibition. While in the exhibition, the guest is small and the experience is large, our peek-a-boo world flips roles. Inside the box, each scene is designed as an immersive diorama of a specific story.
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