We were tasked with designing the Amazon Alexa space for the second consecutive year in Las Vegas, taking over a ballroom at the Venetian Hotel. Our teams have developed a collaborative approach that continues to drive success for the Alexa brand at CES.
This year’s creative narrative centered on illustrating a sequence of events experienced by different personas, with a concept that transitioned from night to day. Our goal was to highlight the on-the-go nature of the product, emphasizing the smart capabilities of each device and how they seamlessly integrate into everyday life.
I focused on integrating the newly developed Amazon Alexa brand style into the space, while aligning it with this year’s event concept of night and day. We achieved this by using gradient to create dynamic backdrops that reflected the purpose and mood of each room—transitioning naturally from night to day.
